Basic Marketing A Marketing Strategy Planning Approach 19th edition William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy - Solutions

Discuss how the micro-macro dilemma relates to each of the following products: high-powered engines in cars, nuclear power, bank credit cards, and pesticides that improve farm production.
Give an example of a recent purchase you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal customer in
What are examples of the benefits that you can provide to a prospective employer in your field? What are examples of the costs that employer would incur if they hired you? How do you think you can increase the value you offer a prospective employer?
Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products: (a) a wristwatch, (b) a weight loss diet supplement, (c) a cruise on a luxury liner, and (d) a checking account from a bank.
Explain why a firm should view its internal activities as part of a total system. Illu s trate your answer for ( a ) a large grocery products producer, ( b ) a plumbing wholesaler, ( c ) a d e partment store chain, and ( d ) a cell phone service.
Distinguish between production orientation and marketing orientation, illustrating with local examples.
Define the marketing concept in your own words, and then suggest how acceptance of this concept might affect the organization and operation of your college.
Define the marketing concept in your own words, and then explain why the notion of profit is usually included in this definition.
Explain why a market-directed macro-marketing system encourages innovation. Give an example.
Would the functions that must be provided and the development of wholesaling and retailing systems be any different in a command economy from those in a market-directed eco n omy?
Distinguish between how economic decisions are made in a command economy and how they are made in a market-directed economy.
Explain why a small producer might want a marketing research firm to take over some of its informationgathering activities.
Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Co n sumers can place an order for a purchase that is then shipped to them directly. Will growth of these services ultimately
Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared.
Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particular, at the store where you bought it.
Refer to Exhibit 1-1, and give an example of a purchase you made recently that i n volved separation of information and separation in time between you and the producer. Briefly e x plain how these separations were overcome.
Distinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are.
List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities.
If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking.

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