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business
retailing management
Retailing Management 9th Edition Levy, Weitz - Solutions
What would you recommend Active Endeavors do to get more business from each group? (Appendix)
Given the soft-goods targets, are these marked correctly? If not, what should the initial retail price be to obtain her 60 precent minimum initial markup percentage?
By noon another shipment arrives. This time it is from SNEAK HERS, delivering her pre-holiday sneakers.Elise notices that the high tops do not have tags and need to be priced for the floor. She has her associate calculate the retail price. The invoice indicates the cost is $8.75. What should the
Elise has been analyzing her sell through and saw that the “hot” T-shirts from back to school have not been moving, and she has sweater shipments due in the next two weeks. She decides to mark the T’s down to make room for the anticipated shipment.The cost of the T’s was $2.25, and they
After six weeks passed, Elise analyzes her sales of the FUNWEAR prewashed jeans. Of her original 200 units this is what she found:• 50 units sold at the original retail• 34 units sold at a 38% markdown• 116 units sold at a 44% markdown What was her average maintained markup percentage?Did it
Using the information in question 4, explain to management the possible reasons multiple markdowns could have been taken and why we compare to plan.
FUNWEAR is a long time vendor of Mel’s. It provides markdown dollars to help defray the lost gross margin dollars. Why would it provide this money to Elise?
Seventy-five toy trains were bought for the toy area at $3.50 each and were then priced at $10.00 each.Elise is running a department promotion and wants to reduce the price of the trains. To what can she reduce the retail price in order to meet her maintained markup goals?
Mel’s wanted to create unique assortments and increase customer service. How does this strategy allow for better markup percentages? How are these related to perceived value?
Work up a buying plan to use when purchasing merchandise from Ghuman’s. (Appendix)
How should Hughes distribute the allotted open-to-buy dollars among the available sizes, colors, and fabrics? (Appendix)
Because it is dealing with an overseas manufacturer, how should Hughes address additional costs, such as duties and shipping, that need to be covered by the allocated open-to-buy dollars?
Your assignment is to assist Jim in the preparation of a merchandise budget plan. First, fill out the merchandise budget form for six months. You can use either the form accompanying this case or the spreadsheet at the Online Learning Center. Then, on a separate sheet of paper, type and double
What factors would you list that need to be evaluated in making a decision to source products overseas? Make a list of pros and cons, and explain what the pressures are that impel manufacturers and retailers to not source products domestically.
Based on the information given, how long do you estimate it will take to import these lamps? Create a set of target dates for each step in this process that will enable these products to arrive in time for the planned advertising date and selling period.
What areas of expertise do the various members of the product development team have? What are the possible communication issues that might arise between them?
There are several opportunities for questionable ethical situations to arise in the importing of products. What do you think the weak points might be? Where in the process is there the potential for unethical actions to occur?
Assess the role of consumer expectations in Target’s success as a major discount retailer. (Appendix)
What differentiates Target’s new retail partnership model from its longstanding partnerships with top designers? What are the relative strengths of each?
What explains Target’s ability to attract top designers and high-end specialty shops as retail partners?
Factories in many developing nations have lower cost structures, but that is often attributable to fewer benefits and lower wages for workers. What are the ethical trade-offs for retailers and shoppers when merchandise is sourced from countries where labor practices fall short of standards
The world is our marketplace. AFW employs global sourcing, uses many negotiating tactics and shifts channel tasks to keep its costs as low as possible.Enumerate the tactics AFW uses to keep its prices low. What other strategies and tactics could a furniture retailer use to hold the line on retail
What criteria should AFW use when deciding whether to see a new vendor? How might it apply some of its best practices with its biggest vendors to new, smaller vendors? What strategies or innovations could it employ to stretch the productivity of its buying staff?
What environmental factors contributed to JCPenney’s “Fair and Square” launch? (Appendix)
What were some alternative pricing strategies that Johnson might have considered besides “Fair and Square”?
Why did “Fair and Square” fail to connect with JCPenney’s existing customers? Why have many retailers retreated from EDLP?
Was JCPenney attempting to attract a new customer?If so, describe. (Appendix)
What steps could JCPenney have taken, if any, to have increased the chances of success for “Fair and Square”? (Appendix)
What prices caused Courtney’s new charges? (Appendix)
Which price would result in the highest profit? (Appendix)
What other factors should Courtney’s consider? (Appendix)
What price would you charge, and how many units would you order? (Appendix)
Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad plan for the general merchandise manager that costs no more than $40,000.
Work out the daily scheduling of all advertising. (Appendix)
Work out the dollars to be devoted to each medium. Justify your plan. (Appendix)
On the basis of your review of the David Jones website davidjones.com.au, use examples to explain how different sections of the home page serve different audiences. What other audiences would you suggest David Jones serve via its website? Why?
On the basis of your review of the David Jones website, davidjones.com.au, design three separate AdWords advertisements.
What are the pros and cons of Enterprise’s human resource management strategy? (Appendix)
Would you want to work for Enterprise? Why or why not? (Appendix)
How does its human resource strategy complement the quality of customer service delivered by its representatives?
What are the advantages and disadvantages of the various alternatives Ruth Diamond is considering? (Appendix)
Do you have any other suggestions for improving the store’s sales? (Appendix)
What would you recommend? Why? (Appendix)
Why did this service breakdown occur? (Appendix)
How was this service gap related to the other gaps (standards, knowledge, delivery, and communications) described in the Gaps model in Chapter 18?
What steps does Nordstrom take to implement its strategy of providing outstanding customer service? (Appendix)
How do these activities enable Nordstrom to reduce the gaps between perceived service and customer expectations, as described in Chapter 18?
What are the pros and cons of Nordstrom’s approach to developing a competitive advantage through customer service?
Using the five dimensions of service quality(reliability, assurance, tangibility, empathy, and responsiveness), evaluate Zipcar.
Compare Zipcar’s service quality performance with that of the most recent car rental service (e.g., Avis, Hertz) that you may have used.
How well has Zipcar handled service failure situations?What could it do to improve recovery efforts? (Appendix)
Have you ever visited an Apple store? If yes, did you make a purchase? Why or why not? (Appendix)
Why are Apple’s store layout and atmosphere important? (Appendix)
Is Apple America’s best retailer? (Appendix)
Visit your local Apple store. Does the layout of the store help to provide you with an excellent customer experience? Explain.
What are the reasons that Harrods has been successful at selling advertising on its digital signage network and other retailers have not? Why would consumer product manufacturers be interested in advertising on Harrods’ network?
What are the pluses and minuses for a retailer offering a digital network in its stores?
What is next for Yankee Holding Company, in general?Consider the three distinct brands under the ownership of Yankee Holding Company—YCC, Illuminations, and Aroma Naturals. Examine the websites of each (yankeecandle.com, illuminations.com, and aromanaturals.com). For this set of offerings,
It is helpful for a company to periodically assess its core target market in terms of demographics and lifestyles.The investor-owners of YCC, Madison Dearborn Partners LLC, don’t want to do an expensive market research study. Using the business and management databases in your university library,
Using Excel, create a column graph for U.S. pet industry expenditures over time. The y -axis will be sales in billions of dollars and the x -axis will be years.Go to the American Pet Products Association Inc.for the industry statistics and trends at:
Using Excel, create a pie graph for the most recent year of estimated U.S. pet expenditures by category.Be sure to label each pie wedge with the category name and percent value. Go to the American Pet Products Association Inc. for the industry statistics and trends at
How can PetSmart recruit, hire, and retain the best employees to support its brand strategy, meet customer expectations, and reach sales objectives? (Appendix)
What else could PetSmart do to increase store traffic, revenues, and profitability? (Appendix)
Consider other retailers that might begin to sell a larger assortment of pet products and services. How will this competition affect PetSmart? (Appendix)
Should Lindy change the emphasis of her merchandise mix to increase her sales? (Appendix)
Which products should have more emphasis? Which should have less? (Appendix)
What personnel decisions must Lindy face to improve her business? (Appendix)
How could someone like Lindy Armstrong balance the demands of her family and her business? (Appendix)
Distinguish between variety and assortment. Why are these important elements of the retail market structure? (LO-8).
What sorts of competitive pressures are confronting traditional grocery stores? What options do these stores have to ease the pressure? (LO-8).
What do off-price retailers need to do to compete against other formats in the future? (LO-8).
Compare and contrast the retail mixes of convenience stores, traditional supermarkets, supercenters, and warehouse stores. Can all of these food retail institutions be successful over the long run? How? Why? (LO-8).
Why is Walmart, the largest retailer in the world, facing slower growth than in the past? What can it do to accelerate its growth? (LO-8).
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others? (LO-8).
Choose a product category that both you and your parents purchase (e.g., business clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise?What about your parents? Explain why there is, or is not, a difference in your store
At many optical stores, you can get your eyes checked and purchase glasses or contact lenses. How is the shopping experience different for the service as compared to the product? Design a strategy to get customers to purchase both the service and the product.In so doing, delineate specific actions
Understand the nonstore channels offered by retailers.
Compare the benefits offered by the four major retail channels: stores, Internet, mobile, and catalogs.
Analyze the challenges facing multichannel retailers.
Consider the multichannel shopping experience in the future.
Why is the direct sales channel so much more popular and effective in Brazil than in the United States?
What are the pros and cons of Bass Pro Shops’ exciting store environment from the perspective of consumers?From the perspective of Bass Pro Shops?
Would you use these websites to plan your wedding?Why or why not?
Are these Internet channel activities consistent with its in-store brand?
CONTINUING CASE ASSIGNMENT: GO SHOPPING Assume that you are shopping on the Internet for an item in the same merchandise category you analyzed for the Comparison Shopping exercise in Chapter 2. Go to the retailer’s website, and compare the merchandise assortment offered, the prices, and the
INTERNET EXERCISE Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney.com), and American Eagle Outfitters (www.ae.com), and shop for a pair of khaki pants. Evaluate your shopping experience at each site. Compare and contrast the sites and your experiences on the basis of
INTERNET EXERCISE Assume that you are getting married and planning your wedding. Compare and contrast the usefulness of www.theknot.com and www.weddingchannel.com for planning your wedding. What features of the sites do you like and dislike? Indicate the specific services offered by these sites
INTERNET AND SHOPPING EXERCISE Pick a merchandise category like microwave ovens, power drills, digital cameras, blenders, or coffee makers. Compare a retailer’s offering in its local store and on its Internet site. What are the differences in the assortments offered through its store and Internet
INTERNET AND SHOPPING EXERCISE Access the websites of Home Depot and Macy’s using your mobile phone and computer. What are the differences in the ease of navigation when looking at the presentation of merchandise using the two methods of accessing the websites?
Why are store-based retailers aggressively pursuing sales through Internet channels? (Appendix)
From a customer’s perspective, what are the benefits and limitations of stores? Catalogs? Retailer websites? (Appendix)
Would you buy clothes on the basis of the way they look on a customized virtual model? Why or why not? (Appendix)
Why are the Internet and catalog channels so popular for gift giving? (Appendix)
Should a multichannel retailer offer the same assortment of merchandise for sale, at the same price, on its website and in its stores? Why or why not? (Appendix)
Which of the following categories of merchandise do you think could be sold most successfully through an Internet channel: jewelry; TV sets; computer software;high-fashion apparel; pharmaceuticals; health care products such as toothpaste, shampoo, and cold remedies? Why? (Appendix)
Assume you are interested in investing in a startup Internet retailer that targets people who enjoy active outdoor recreation, such as hiking, rock climbing, and kayaking. What merchandise and information would you offer on the site? What type of entity do you think would be most effective in
What are the advantages to customers of accessing the Internet through a mobile device or a computer when browsing a website? When learning special promotions? (Appendix)
When you shop online for merchandise, how much time do you spend browsing versus buying? When you shop in a store for merchandise, how much time do you spend browsing versus buying? (Appendix)
Describe the process that consumers go through when making retail patronage and buying decisions.
Identify the different types of buying processes.
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