Retailing Management 10th edition Michael Levy, Barton Weitz, Dhruv Grewal - Solutions

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Name some laws and regulations that affect the employee management process. Which do you believe are the easiest for retailers to adhere to? Which are violated the most often? (Appendix)
What’s the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees? Under what conditions would you recommend that a retailer emphasize intrinsic rewards over extrinsic rewards? (Appendix)
Many large department and specialty stores are changing their salespeople’s reward system from a salary to a commission-based system. What problems can commission-based systems cause? How can department managers avoid these problems? (Appendix)
When evaluating retail employees, some stores use a quantitative approach that relies on checklists and numerical scores similar to the form in Exhibit 16–5.Other stores use a more qualitative approach, whereby less time is spent checking and adding and more time is devoted to discussing
Discuss how retailers can reduce shrinkage from shoplifting and employee theft. (Appendix)
Drugstore retailers such as CVS place diabetic test strips and perfume behind locked glass cabinets and nearly all over-the-counter medicines behind Plexiglas panels. What are the pros and cons of these locked glass cabinets from the retailer’s perspective?From the customer’s perspective?
Identify the critical issues retailers need to consider when designing a store.
List the advantages and disadvantages of alternative store layouts.
Describe how to assign store floor space to merchandise departments and categories.
Illustrate the best techniques for merchandise presentation.
Understand how retailers can create a more appealing shopping experience.
How has Apple’s innovative store design reinforced its innovative image?
Are green store designs worth their cost?Why or why not?
What features of IKEA and its strategy make its unique store layout appropriate for it, but not for other types of retailers?
Why are planograms particularly helpful for grocery retailers?
CONTINUING ASSIGNMENT Go into the physical store location of the retailer you have chosen for the continuing assignment, and evaluate the store layout, design, and visual merchandising techniques employed. Explain your answers to the following questions:(a) In general, are the store layout, design,
INTERNET EXERCISE Go to the home page of CoolHunters (www.thecoolhunter.net). Look at examples posted in their retail subpage. How can this information of latest trends assist with store layout, design, and visual merchandising?
INTERNET EXERCISE VMSD is the leading resource for retail designers and store display professionals, serving the retail industry since 1869(then called Display World). Go to its web page at http://vmsd.com, and develop a list of three or four items that describe the latest trends in visual
INTERNET EXERCISE Go to the home page of Envirosell (www.envirosell.com). How does this marketing research consulting firm support retailers by collecting consumer information to assist with store layout, design, and visual merchandising?
One of the fastest-growing sectors of the population is the over-60 age group. Customers in this group may have limitations in their vision, hearing, and movement. How can retailers develop store designs with this population’s needs in mind?
Assume you have been hired as a consultant to assess a local discount store’s floor plan and space productivity.Look back at Chapter 6 and decide which analytical tools and ratios you would use to assess the situation.
What are the different types of design that can be used in a store layout? How does the layout impact the types of fixtures used to display merchandise?Describe why some stores are more suited for a particular type of layout than others.
As an architect for retail space, you are responsible for Americans with Disabilities Act compliance. How would you make sure that a store’s retail layout both meets accessibility requirements and enables the company to reach profitability objectives?
Complete the following table by briefly describing how the different retail formats could use each of the areas listed to enhance the store’s image and atmosphere. Clothing Music Area Drugstore Store Store Restaurant Entrance Walls Windows Merchandise displays Cash wrap
Reread Retailing View 17.2, “Walmart Goes Green and Lowers Its Energy Costs.” Which of the environmental practices discussed do you think will be implemented by other retailers? Explain your response.
Reread Retailing View 17.3, “A Hedonic Maze Filled with Utilitarian Products.” What do you think about IKEA’s layout? Does it provide them with a competitive edge? Explain your response.
How can signage and graphics help both customers and retailers? Consider the following types of retail formats that you likely have visited in the past: discount store, department store, office superstore, and card and gift store. Describe which retail formats have implemented the best practices
Identify how retailers can build a competitive advantage through customer service.
Explain how customers evaluate a retailer’s customer service.
Indicate the activities a retailer can undertake to provide high-quality customer service.
Articulate retailers’ service failure strategies.
Is the low-key self-service cosmetic approach likely to result in greater time being spent trying out cosmetics and ultimately more sales?
Why is Zappos one of the top 10 retailers for customer service?
What are different ways to reduce the wait time at checkouts?
CONTINUING ASSIGNMENT Go to a local store outlet of the retailer you selected for the continuing assignment and describe and evaluate the service it offers. What service is being offered? Is the service personalized or standardized? Ask the store manager if you may talk to some customers and
INTERNET EXERCISE Qthru (www.Qthru.com)is a company that has created a mobile application to increase the speed of the checkout process by enabling customers to scan the products they want to purchase and pay for them on their smartphones.Visit the company’s website and review both the
INTERNET EXERCISE Visit Amazon.com and shop for a best-selling book. How does the website help you locate best sellers? How does the customer service offered by this website compare with the service you would get at another book retailer’s website or in a brick-and-mortar bookstore?
GO SHOPPING Go to a discount store such as Walmart, a department store, and a specialty store to buy a pair of jeans. After visiting all three, compare and contrast the level of customer service you received in each of the stores. Which store made it easiest to find the pair of jeans you would be
For each of the following services, give an example of a retailer for which providing the service is critical to its success and an example of a retailer for which providing the service is not critical: (a) personal shoppers,(b) home delivery, (c) money-back guarantees, and (d) credit.
Review Retailing View 18.2 about customer service at Zappos. How does Zappos create such a positive culture among its service personnel?
Assume you’re the department manager for menswear in a local department store that emphasizes empowering its managers. A customer returns a dress shirt that’s no longer in the package in which it was sold. The customer has no receipt, says that when he opened the package he found that the shirt
Gaps analysis provides a systematic method for examining a customer service program’s effectiveness. Top management has told an information systems manager that customers are complaining about the long wait to pay for merchandise at the checkout station.Taking the role of the systems manager, use
How can retailers provide high-quality personalized service? Use an ophthalmologist’s office that also sells eyeglass frames and fills prescriptions for contact lenses as your example. How does this retailer’s service compare with the service provided by 1-800 CONTACTS online or in-store at its
Consider a recent retail service experience you have had, such as a haircut, doctor’s appointment, dinner in a restaurant, bank transaction, or product repair(not an exhaustive list), and answer the following questions:(a) Describe an excellent service delivery experience.(b) What made this
Identify retailing activities.
Realize the importance of retailing in the U.S. and world economies.
Analyze the changing retail industry.
Recognize the opportunities in retailing for you.
Understand the strategic retail management decision process.
The typical interest rate charged by Grupo Elektra is 50 percent, a rate that would be illegal in most U.S.states. Is Elektra providing a benefit to its customers or taking advantage of its customers’ lack of knowledge about these financial contracts?
What were the key factors that led to Walmart’s phenomenal growth and dominance of the retail industry?
What factors in Whole Foods’ macro- and microenvironment contributed to its success?
Which of the following companies is not a retailer:(a) McDonald’s(b) Holiday Inn(c) Macy’s(d) eBay(e) All are retailers
What is the annual compensation (salary plus bonus) of a typical Walmart Supercenter 30-something store manager?(a) Under $49,999(b) $50,000 to $89,999(c) $90,000 to $149,999(d) over $150,000
Which of the following products/concepts was initiated or developed by retailer buyers?(a) tea bags(b) panty hose(c) Rudolph the Red-Nosed Reindeer(d) establishing Thanksgiving on the third Thursday of November(e) All of these products/concepts were developed/initiated by retailers.
What is the largest company in the world in terms of number of employees?(a) Walmart(b) General Electric(c) IBM(d) ExxonMobil(e) Mitsubishi
Which of the following retailers is owned by a company headquartered outside the United States?(a) Food Lion(b) Ben & Jerry’s Ice Cream(c) 7-Eleven(d) A&P supermarkets(e) All of these are owned by foreign companies.
What country has the most efficient retail structure (lowest cost to move merchandise from a manufacturer’s factory to a retail stores)?(a) Japan(b) United States(c) South Korea(d) France(e) Germany
What percentage of total retailer sales in the United States are made over the Internet?(a) 30 percent(b) 20 percent(c) 14 percent(d) 8 percent(e) 3 percent
What percent of the U.S. workforce is employed by retailers or firms selling products or providing services to retailers?(a) 10 percent(b) 17 percent(c) 25 percent(d) 43 percent(e) 62 percent
CONTINUING CASE ASSIGNMENT In most chapters of this textbook, there will be a GET OUT AND DO IT! assignment that will give you an opportunity to examine the strategy and tactics of one retailer. Your first assignment is to select a retailer and prepare a report on the retailer’s history,
GO SHOPPING Visit a local retail store, and describe each of the elements in its retail mix.
INTERNET EXERCISE Data on U.S. retail sales are available at the U.S. Bureau of the Census Internet site at www.census.gov/retail/#ecommerce.Look at “Estimates of Monthly Retail and Food Services Sales by Kind of Business” for the most recent year. In which months are sales the highest?Which
INTERNET EXERCISE Go to the home pages of Macy’s, Target, Walmart, Toys R Us, and the National Retail Federation Retail Careers Center (www.nrf.com/RetailCareers/) to find information about retail careers with these organizations. Review the information about the different positions described.In
INTERNET EXERCISE Choose one of the top 20 retailers (Exhibit 1–5). Go to the company’s website, and find out how the company started and how it has changed over time.
INTERNET EXERCISE Go online and find an example of a retailer involved in corporate social responsibility. In a brief paragraph, describe how this retailer is taking steps to contribute to a social or ethical cause.
How does Walmart contribute and/or detract from the communities in which it operates stores?
An entrepreneur approaches you about how to sell her new writing pens to consumers. The pens have a unique benefit—they are more comfortable to use than traditional pens. The entrepreneur is concerned the retailers she has approached want to buy the pens from her at $10.00 a piece and then sell
From a personal perspective, how does retailing rate as a potential career compared with others you are considering? Why?
In this chapter, some socially responsible activities engaged in by retailers are described. Take the perspective of a stockholder in one of these companies.What effect will these activities have on the value of its stock? Why might they have a positive or negative effect?
List the different characteristics that define retailers.
Categorize the various types of food retailers.
Identify the various types of general merchandise retailers.
Explain the differences between service and merchandise retailers.
Illustrate the types of ownership for retail firms.
What categories is Amazon competing in? Which Amazon offers the largest variety and assortment of any retailers are they competing against?
Would Japanese-style convenience stores be successful in the United States? Why or why not?
How is social media helping Nordstrom stay connected with its customer base?
CONTINUING CASE ASSIGNMENT: GO SHOPPING The objective of this assignment is to have you take the retailer’s, rather than the consumer’s, perspective and think about the different strategies that the retailer you selected and another retailer might have, as well as how these strategies result in
GO SHOPPING Go to an athletic footwear specialty store such as Foot Locker, a department store, and a discount store. Analyze their variety and assortment of athletic footwear by creating a table similar to that in Exhibit 2–2.
GO SHOPPING Keep a diary for two weeks of where you shop, what you buy, and how much you spend. Get your parents to do the same thing. Tabulate your results by type of retailer. Are your shopping habits significantly different from or are they similar to those of your parents? Do your and your
INTERNET EXERCISE Data on U.S. retail sales are available from the U.S. Bureau of the Census Internet site at www.census.gov/retail/. Look at the unadjusted monthly sales by NAICS (found in the Monthly Retail Trade Report section). Which categories of retailers have the largest percentage of sales
INTERNET EXERCISE Three large associations of retailers are the National Retail Federation (www.nrf.com), the Food Marketing Institute (www.fmi.org), and the National Association of Convenience and Petroleum Stores (www.nacsonline.com). Visit these sites, and report on the latest retail
INTERNET EXERCISE Go to Entrepreneur Magazine’s Franchise Zone web page at www.entrepreneur.com/franchise500, and view the top 500 franchises for the past year. How many of the retailers in the top 10 have you patronized as a customer? Did you know that they were operated as a franchise? Look at
Bed Bath & Beyond is a category specialist with about 1,000 stores throughout the United States and Ontario, Canada. It sells domestics (bed linens, bathroom and kitchen items) and home furnishings (cookware and cutlery, small household appliances, picture frames, and organizing supplies). What are
Complete the following table by briefly describing how different retail formats could use each of the areas listed to enhance the store’s image and atmosphere.AreaDrug StoreClothing StoreMusic StoreRestaurantEntranceWallsWindowsMerchandise DisplaysCash Wrap
What types of sales promotions have been successful with you as a consumer? Which ones have not been successful? Explain your responses.
Go to the home page for Interbrand (http://interbrand.com/best-brands/best-global-brands/2016/) and select the Top 100 Global Brands. On the basis of this ranking, list the top 20 global retail brands. In two or three paragraphs, describe what makes a strong retail brand. How were brand equity and
Go to the web page of Overstock.com and look at its top-selling merchandise. Select a few key items and compare the price of each product at other online retail sites such as Target.com, Amazon.com, Sears.com, and Macys.com. How do the prices at this Internet outlet compare to those at a discount
Go to the home pages of the following retail trade publications: Chain Store Age at www.chainstoreage.com, and Retailing Today at www.retailingtoday.com. Find an article in each that focuses on managing merchandise. How can these articles assist retailers with merchandise planning decisions?
Interview the store manager working for the retailer you have selected for the Continuing Case assignment. Write a report that describes and evaluates the retailer’s information and supply chain systems. Use this chapter as a basis for developing a set of questions to ask the manager. Some of the
Go to http://www.esri.com/library/fliers/pdfs/tapestry_segmentation.pdf and identify five segments that you would expect to be found in your zip code. Then go to http://www.esri.com/data/esri_data/tapestry.html and type in your zip code.” Compare the segments that are found in your zip code with
Go to the following Internet sites offering information about the latest fashions: Vogue Magazine at www.vogue.com/, Allure Magazine at www.allure.com/, The Blonde Salad fashion blog at www.theblondesalad.com, and Crash Magazine at www.crash.fr/. Write a brief report describing the latest apparel
Using the same retailer that you chose in the previous question, how well have they integrated their operations across channels? How similar and different are their assortments and prices? Should they do these things differently? Why or why not?
Choose a retailer from whom you have purchased through multiple channels. Is it a multichannel, cross-channel, or omnichannel retailer? Justify your answer.
1. What are the advantages and disadvantages of the various alternatives Ruth Diamond is considering?2. Do you have any other suggestions for improving the store’s sales?3. What would you recommend? Why?Synopsis: The president of Diamonds Furriers is evaluating her store’s sales force
1. Examine the Newell Brands website (http://www.newellbrands.com). How does Yankee Candle create value for Newell Brands? (Hint: Evaluate Yankee Candle using SWOT analysis to answer the question).2. Refresh your memory about marketing strategy by doing an online search of “BCG growth share
Why are some retailers switching from UPC codes to RFID?
What are the positive and negative aspects of direct marketing from the customer’s perspective?
1.Discuss the elements of adaptability and global culture as they relate to successful global retailing. How should Home Depot adapt its business model and marketing strategy for success amid China’s environmental complexities?2. Perform a SWOT analysis to determine whether or not Home Depot

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Retailing Management 10th edition Michael Levy, Barton Weitz, Dhruv Grewal - Solutions

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