New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
retailing management
Retailing Management 8th International Edition Michael Levy, Barton Weitz - Solutions
Does every merchant team have a merchandise strategy? Why or why not?
Why is a mission statement so important to a merchandise strategy?
Which of the main components of a merchandise strategy are most valuable? Why
Assess which chain has better overall financial performance using ROA. Why is ROA a good measure of each of the retailers’ financial performance?
Explain, from a marketing perspective, why the ratios calculated from question 2 (gross margin percentage, expenses-to-sales ratio, net profit margin, inventory turnover, and asset turnover) are different for Tiffany and Walmart.
Calculate the gross margin percentage, expensesto-sales ratio, net profit margin (after taxes), inventory turnover, asset turnover, and return on asset ratio for Tiffany and Walmart using the financial data in Exhibit 1.
Using Exhibit 2, construct strategic profit models for Tiffany and Walmart using data from the abbreviated income statements and balance sheets in Exhibit 1. You can do these calculations by hand or go to the student side of the Online Learning Center(OLC) and use the Strategic Profit Model Excel
What type of store would be most appropriate for each location?
List the pluses and minuses of each location.
Which location would you select? Why?
What values have helped Avon to be a successful company even after 125 years?
Select another retailer that also values diversity. How does this commitment affect its financial results?
Why is Avon so committed to diversity?
What do you see as the strengths or weaknesses of loyalty programs such as Nordstrom’s Fashion Rewards or InCircle at Neiman Marcus?
Are luxury consumers more drawn to reward/loyalty programs than are those in other economic groups? Are they drawn to different types of programs?
Is the Nordstrom program worth what it spends to reward customers? Why or why not? Explain.
Whom should Nordstrom target for its loyalty program?
How effective is Nordstrom’s program in terms of developing customer loyalty?
What are the design characteristics of an effective loyalty program?
What would you recommend Active Endeavors do to get more business from each group?
Describe the type of customers in each group.
How should Hughe’s distribute the allotted opento-buy dollars among the available sizes, colors, and fabrics?
Work up a buying plan to use when purchasing merchandise from Ghuman’s.
Forecast sales for PenAgain in the 30-day trial.
If you were one of PenAgain’s small retail customers, how would you react to the company’s selling its products through Walmart?
What are the key steps that PenAgain took to get Walmart to stock its products?
What do you think Jason should do concerning his decision? Defend your answer.
How is Jason’s target market more or less attractive than other markets JCPenney serves?
Describe the basic difference between a private brand, co-brand, and national brand. What are the benefits of each, and how do they affect one another?
What effect does an exclusive co-brand have on customer perceptions of the retailer or designer?Does this perception change if the co-brand is discontinued?
What are the key financial considerations in developing exclusive co-brands? How does the current economic environment benefit or hinder this strategy?
What price would you charge, and how many units would you order?
What other factors should Courtney’s consider?
Which price would result in the highest profit?
What prices caused Courtney’s new charges?
Work out the dollars to be devoted to each medium. Justify your plan.
Work out the daily scheduling of all advertising.
Would you want to work for Enterprise? Why or why not?
What are the pros and cons of Enterprise’s human resource management strategy?
What would you recommend? Why?
Do you have any other suggestions for improving the store’s sales?
What are the advantages and disadvantages of the various alternatives Ruth Diamond is considering?
What value do the Sephora stores within JCPenney offer to customers? To Sephora? To JCPenney?
How can a beauty retailer make multichannel retailing work? What makes Sephora’s online site so successful?
What training opportunities are available to Sephora employees? How does this training help set Sephora apart from its competitors?
Why would women prefer a choice between Sephora’s combined self-service and serviceoriented environment rather than the traditional model offered in department store cosmetic areas?
Describe Sephora’s target market.
Why did this service breakdown occur?
What steps does Nordstrom take to implement its strategy of providing outstanding customer service?
Is Apple America’s best retailer?
Why are Apple’s store layout and atmosphere important?
Have you ever visited an Apple store? If yes, did you make a purchase? Why or why not?
What are the major challenges facing Starbucks as it goes forward? Is the brand advantage sustainable going forward? Can Starbucks defend its position against other specialty coffee retailers?
What have been the principal drivers behind Starbucks’success in the marketplace? What does the Starbucks brand mean to consumers? How have the growth opportunities that Starbucks has pursued affected the value of its brand name?
What factors in the environment provided the opportunity for Starbucks to develop a new, successful retail chain? What demand and supply conditions prevailed in the U.S. coffee market when Howard Schultz purchased Starbucks in 1987? What insight did Schultz have that other players in the coffee
Describe Starbucks’ retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer service, and personal selling. How does its retail mix support its strategy?
What is Starbucks’ retail strategy? What is its target market, and how does it try to develop an advantage over its competitors?
Should PetSmart expand its operations internationally?Why or why not?
Consider other retailers that might begin to sell a larger assortment of pet products and services.How will this competition affect PetSmart?
What else could PetSmart do to increase its store traffic, revenues, and profitability?
Role-play a practice interview for this position. In pairs, read each other’s résumés, and then spend 20 to 30 minutes representing each side of the interview.One student should be the human resource manager screening applicants, and the other should be the candidate for the manager training
Update your résumé and prepare for an interview for a manager training program with a large lumber and building supply retailer. This full-time position promises rapid advancement on completion of the training period. A college degree and experience in retail, sales, and marketing are preferred.
Assume the role of the college recruiter for a national retail chain that is reviewing résumés to select candidates to interview for a management trainee position.Which of the three résumés on the following pages do you find effective? Ineffective? Why? Which applicant would you select to
How could someone like Lindy Armstrong balance the demands of her family and her business?
What personnel decisions must Lindy face to improve her business?
Which products should have more emphasis?Which should have less?
Should Lindy change the emphasis of her merchandise mix to increase her sales?
How can retailers recover from a service failure?
What activities can a retailer undertake to provide high-quality customer service?
How do customers evaluate a retailer’s customer service?
How can retailers build a competitive advantage through customer service?
What services do retailers offer customers?
How exciting should a store environment be?
How can retailers create a more appealing shopping experience?
What are the best techniques for merchandise presentation?
What are the considerations in where to display products in a category?
How is store floor space assigned to merchandise departments and categories?
What are the advantages and disadvantages of alternative store layouts?
What are the critical issues retailers consider in designing a store?
What steps are involved in developing a communication program?
How do retailers communicate with their customers?
How can retailers use communication programs to develop brand images and build customer loyalty?
What are retailers doing to reduce energy costs?
How can store managers reduce inventory losses due to employee theft and shoplifting?
What can store managers do to increase productivity and reduce costs?
What legal and ethical issues must store managers consider in managing their employees?
How do store managers compensate their salespeople?
How do store managers recruit, select, motivate, train, and evaluate their employees?
What are the responsibilities of store managers?
What legal and ethical issues are involved in buying merchandise?
Why are retailers building strategic relationships with their vendors?
How do retailers prepare for and conduct negotiations with their vendors?
What issues do retailers consider when buying and sourcing private-label merchandise internationally?
How do retailers buy national brands?
What branding options are available to retailers?
What legal and ethical issues should be considered when setting retail prices?
What pricing techniques do retailers use for increasing sales and profits?
Why do retailers reduce their prices by taking markdowns?
How do retailers set retail prices?
What factors do retailers consider when pricing merchandise?
Showing 600 - 700
of 1758
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last
Step by Step Answers
Get 50% OFF
Claim Now
