New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
retailing management
Retailing Management 11th Edition Michael Levy - Solutions
Define the central factors for selecting an influencer partner. LO3-4
Recognize and understand the components of a digital retailing strategy. LO3-5
Walmart and Macy’s both sell clothing, but each targets different markets. How should each retailer design websites targeted for its shoppers? Consider the 7C framework. LO3-3
Why might retailers need to use the different types of digital retailing detailed in this chapter? LO3-3
Express is a clothing retailer targeting young professionals. Which social media websites does it use to reach its customers? LO3-3
How is Sephora using social and mobile media to ensure its continued relevance and status? Which of its innovative efforts seem most likely to succeed, in your view? LO3-3
Define earned media. Why are they so important? How can a retailer increase its presence in earned media channels? LO3-3
Distinguish between organic and paid search. When searching for products, which do you click on more often? Why? LO3-3
What are the important factors to consider when partnering with an influencer? What are some pros and cons of working with influencers for retailers? LO3-3
Micro influencers are highly effective, with 82 percent of consumers saying they are highly likely to follow their recommendations. Why are these influencers so successful? Are you more likely to follow the advice of micro influencers or other types of influencers like traditional celebrities? Why
Review the future trends discussed in the chapter. Which do you think will be the most important for retailers? Explain your response. LO3-3
Discuss the difference between click paths and customer attribution.How can retailers use these analytic tools? LO3-3
Why is calculating ROI difficult for influencers and social media? In addition, why it is important to undertake this difficult effort? LO3-3
Define retail strategy. LO6-1
Illustrate how retailers build a sustainable competitive advantage. LO6-2
Classify the different strategic growth opportunities retailers pursue. LO6-3
Identify issues that arise as domestic retailers become global retailers. LO6-4
Know the steps retailers go through to develop a strategic plan. LO6-5
For each of the three retailers discussed at the beginning of the chapter(Sephora, Patagonia, and Apple), describe its strategy and the basis of its competitive advantage. LO6-3
Give an example of a market penetration, a retail format development, a market expansion, and a diversification growth strategy that a store called Performance Bicycle might use. LO6-3
Do a SWOT analysis for McDonald’s(https://corporate.mcdonalds.com/corpmcd/home.html). What is its mission? What are its strengths and weaknesses? What opportunities and environmental threats might it face over the next 10 years? How could it prepare for these threats? LO6-3
What are Neiman Marcus’s (www.neimanmarcus.com/) and PetSmart’s (www.petsmart.com/) bases for sustainable competitive advantage? Are these attributes sustainable or easily copied? LO6-3
Assume you are interested in opening a casual or fine dining restaurant in your town. Go through the steps in the strategic planning process shown in Exhibit 6–7. Focus on conducting a SWOT analysis of the local restaurant market, identifying and evaluating alternatives, and selecting a target
The Gap Inc. (www.gapinc.com/en-us) owns several chains, including Old Navy, Banana Republic, Intermix, Janie & Jack, and Athleta. What type of growth opportunity was the Gap pursuing when it opened each of these retail concepts? Which is most synergistic with the original Gap chain? LO6-3
Amazon.com started as an Internet retailer selling books. Then it pursued a variety of growth opportunities, including expanding to groceries, DVDs, apparel, software, and travel services; introducing ereaders(Kindle); operating the Internet channel for other retailers;hosting virtual stores for
Describe the types of retail locations available to retailers. LO8-1
Review the types of unplanned locations. LO8-2
Analyze the characteristics of the different types of shopping centers. LO8-3
Discuss nontraditional retail locations. LO8-4
Match the locations to the retailer’s strategy. LO8-5
Review the societal and legal considerations in selecting locations. LO8-6
Why is store location such an important decision for retailers? LO8-3
Pick your favorite store. Describe the advantages and disadvantages of its current location, given its store type and target market. LO8-3
Home Depot typically locates in either a power center or a freestanding site. What are the strengths of each location for this home improvement retailer? LO8-3
Staples and Office Depot/OfficeMax have strong multichannel strategies. How do competition and the Internet affect strategies for locating stores? LO8-3
In many malls, quick-service food retailers are located together in an area known as a food court. What are the advantages and disadvantages of this location for food retailers? LO8-3
Why would The Container Store locate in a neighborhood shopping center instead of a regional shopping mall? LO8-3
How does the mall near your home or university combine shopping and entertainment experiences? LO8-3
Consider a big city that has invested in an urban renaissance. What components of the gentrification project attract both residents and visiting tourists to spend time shopping, eating, and sightseeing in this location? LO8-3
Summarize the factors considered in locating multiple stores. LO9-1
Review the characteristics of a particular site. LO9-2
Understand how retailers analyze the trade area for a site. LO9-3
Determine the forecasted sales for a new store location. LO9-4
Illustrate the site selection process. LO9-5
Explain the different types and terms of leases. LO9-6
Which factors do retailers consider when evaluating an area of the country to locate stores? How do retailers determine the trade area for a store? LO9-2
At Del Frisco’s Steakhouse (https://delfriscos.com/), a filet mignon in Washington, DC, runs from $48 to $70, whereas at Outback Steakhouse (https://order.outurl.back.com/home/) it runs from about $21 to $24. What characteristics would Del Frisco’s look for in a trade area for a new location?
Trade areas are often described as concentric circles emanating from the store or shopping center. Why is this practice used? Suggest an alternative method. Which would you use if you owned a store in need of a trade area analysis? LO9-2
Under what circumstances might a retailer use the analog approach for estimating demand for a new store? What about regression analysis? LO9-2
Retailers have a choice of locating on a mall’s main floor or second or third level. Typically, the main floor offers the best, but most expensive, locations. Why would specialty stores such as Apple, Sephora, and Coach choose the second or third floor? LO9-2
What kind of lease should a new retail enterprise, opening its first store in an urban location that is experiencing gentrification and growth, seek to negotiate with the building owner? LO9-2
If you were considering the ownership of a Taco Bell franchise(www.tacobell.com/about-us), what would you want to know about the location in terms of traffic, population, income, employment, and competition? What else would you need to research about a potential location? Visit the Entrepreneur
Understand the strategic advantage generated by a supply chain. LO10-1
Describe how information flows in a supply chain. LO10-2
Consider the flow of merchandise through a supply chain. LO10-3
Review the considerations and trends in the design of supply chains. LO10-4
Retail system acronyms include DSD, VMI, EDI, CPFR, and RFID.What do these terms mean, and how are they related to one another? LO10-1
Explain how an efficient supply chain system can increase a retailer’s level of product availability and decrease its inventory investment. LO10-1
This chapter presents some trends in supply chain and information systems that benefit retailers. How do vendors benefit from these trends? LO10-1
What type of merchandise is most likely to be cross-docked at retailers’ DCs? Why is this often the case? LO10-1
Why haven’t more fashion retailers adopted an integrated supply chain system similar to Zara’s or H&M’s? LO10-1
Explain the differences between pull and push supply chains. LO10-1
Consumers have five key reactions to stockouts: buy the item at another store, substitute a different brand, substitute the same brand, delay the purchase, or do not purchase the item. Consider your own purchasing behavior, and describe how various categories of merchandise would result in
Abandoned purchases as a result of stockouts can mean millions of dollars a year in lost sales. How are retailers and manufacturers using technology to reduce stockouts and improve sales? LO10-1
What is a universal product code (UPC)? How does this code enable manufacturers, distributors, and retailers to track merchandise throughout the supply chain? LO10-1
Why are some retailers switching from UPC codes to RFID? LO10-1
Why is Walmart’s supply chain management successful? Read the post“Walmart’s Successful Supply Chain Management, at www.tradegecko.com/blog/supply-chain-management/incrediblysuccessful-supply-chain-management-walmart. Describe how innovation has made supply chain management a competitive
How is Target working to make the supply chain more sustainable?Read the company press release “Supply-Chain Sustainability” at https://corporate.target.com/corporate-responsibility/responsiblesourcing/sustainability. Summarize the Clean by Design program, Sustainable Apparel Collection, and
Explain the merchandise management organization and performance measures. LO12-1
Contrast the merchandise management processes for staple and fashion merchandise. LO12-2
Describe how to predict sales for merchandise categories. LO12-3
Summarize the trade-offs for developing merchandise assortments. LO12-4
Illustrate how to determine the appropriate inventory levels. LO12-5
Analyze merchandise control systems. LO12-6
Describe how multistore retailers allocate merchandise to stores. LO12-7
Review how retailers evaluate the performance of their merchandise management decisions. LO12-8
How and why would you expect variety and assortment to differ between a brick-and-mortar Athleta store and its Internet site(https://athleta.gap.com/)? LO12-2
Simply speaking, increasing inventory turnover is an important goal for a retail manager. What are the consequences of turnover that’s too low? Too high? LO12-2
Variety, assortment, and product availability are the cornerstones of the merchandise planning process. Provide examples of retailers that have done an outstanding job of positioning stores on the basis of one or more of these issues. LO12-2
The fine jewelry department in a department store has the same GMROI as the small appliances department, even though characteristics of the merchandise are quite different. Explain this situation. LO12-2
Calculate the GMROI and inventory turnover given annual sales of$20,000, average inventory (at cost) of $4,000, and a gross margin of 45 percent. LO12-2
As the athletic shoe buyer for Dick’s Sporting Goods, how would you go about forecasting sales for a new Nike running shoe? LO12-2
Using the 80–20 principle, how can a retailer make certain that it has enough inventory of fast-selling merchandise and a minimal amount of slow-selling merchandise? LO12-2
A buyer at a sporting goods store in Denver receives a shipment of 400 ski parkas on October 1 and expects to sell out by January 31. On November 1, the buyer still has 350 parkas left. What issues should the buyer consider in evaluating the selling season’s progress? LO12-2
A buyer is trying to decide from which vendor to buy a certain item.Using the information in the accompanying table, determine from which vendor the buyer should purchase. LO12-2
Identify the branding options available to retailers. LO13-1
Describe how retailers buy national brands. LO13-2
List the issues retailers consider when developing and sourcing store-branded merchandise internationally. LO13-3
Understand how retailers prepare for and conduct negotiations with their vendors. LO13-4
Determine why retailers build strategic relationships with their vendors. LO13-5
Indicate the legal, ethical, and social responsibility issues involved in buying merchandise. LO13-6
Assume you have been hired to consult with Nike or adidas on sourcing decisions for sportswear (https://about.nike.com/, www.adidas-group.com/en/group/profile/). What issues would you consider when deciding whether you should buy from Mexico or China or find a source within the United States? LO13-6
What are the advantages and disadvantages of manufacturer’s brands versus store brands? Consider both the retailer’s and customer’s perspectives. LO13-6
Explain why a grocery store, such as Kroger or Stop & Shop(www.kroger.com/, https://stopandshop.com/home) or other major grocery retailer, offers more than one tier of store brands within a particular product category. LO13-6
Why have retailers found exclusive store brands to be an appealing branding option? Choose a department store, a discount store, and a grocery store. What exclusive store brands are offered? How are store brands positioned in relation to national-brand counterparts? LO13-6
When you go shopping, in which product categories do you prefer store brands or national brands? Explain your preference. LO13-6
How do you think the COVID-19 pandemic affected the buying process for national brands? For private labels? Do you think that there will be long-term changes to these processes as a result? LO13-6
What are retailers doing to be more socially responsible in buying merchandise? Why are retailers becoming more socially responsible?Do you buy products that you believe were produced in a socially responsible manner, even at a higher cost? LO13-6
You have decided that you don’t want to take the final in this class.Explain how you would negotiate this request with the instructor.Consider the location, deadlines, options for mutual gain, and how to maintain a professional relationship. LO13-6
Explain the difference between a high/low pricing strategy and an everyday low-pricing strategy. LO14-1
Showing 900 - 1000
of 1758
First
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Last
Step by Step Answers
Get 50% OFF
Claim Now
