Table 3.14 shows the output of a factor analysis of the ratings of 82 respondents who were

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Table 3.14 shows the output of a factor analysis of the ratings of 82 respondents who were asked to evaluate a particular discount store on 29 attributes using a 7-point Likert scale. Interpret and give names to the five factors.

TABLE 3.14 Factor Analysis of the Discount Store Data Factor Scale Communality 67 IV 1. Good service .79 -15 06 .12 07 2

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Business Statistics In Practice Using Data Modeling And Analytics

ISBN: 9781259549465

8th Edition

Authors: Bruce L Bowerman, Richard T O'Connell, Emilly S. Murphree

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