Strategic Sport Communication 2nd Edition Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian - Solutions

Unlock the potential of "Strategic Sport Communication 2nd Edition" with our comprehensive resources. Dive into the intricate world of sport communication with our online answers key, offering step-by-step solutions to all your textbook questions. Our solution manual and chapter solutions provide detailed insights, while the test bank ensures you're thoroughly prepared for any challenge. Whether you're seeking solved problems or a free download of the instructor manual, we have you covered. Access the answers and solutions PDF to enhance your understanding and excel in your studies.

Constituency Relations: An Effective and Structured Approach
Recognizing the Legitimacy of All Constituency Groups
Constituency Relations: A Practice-Based Definition
Overview of Key Communication Channels and Activities
Key Elements of Professional Medical Communications Programs
How to Influence Health Care Provider Behavior:A Theoretical Overview
Theoretical Assumptions in Professional Medical Communications
Communicating with Health Care Providers: A Peer-to-Peer Approach
Key Steps of Community Mobilization Programs
Impact of Community Mobilization on Health-Related Knowledge and Practices
Implications for Community Mobilization Programs of Social Marketing and Other Theoretical and Practical Perspectives
Community Mobilization as a Social Process
A Bottom-Up Approach to Community Mobilization
When Public Relations Becomes Public Advocacy
PR Evaluation Parameters
Key Elements of Public Relations Programs
The Power of Mass Media in Health Care Decisions
Public Relations Defined: Theory and Practice
Technology-Mediated Communications
Communication as a Core Clinical Competency
The Power of Personal Selling and Counseling
Social and Cognitive Processes of Interpersonal Communications
The Dynamics of Interpersonal Behavior
Cultural Competence and Implications for Health Communication
Health Beliefs Versus Desires: Implications for Health Communication
Gender Influences on Health Behaviors and Conceptions of Health and Illness
Understanding Health in Different Contexts: A Brief Comparative Analysis
Approaches in Defining Health and Illness
Current Issues and Topics in Health Care: Implications for Health Communication
Other Theoretical Influences and Planning Frameworks
Select Models for Strategic Behavior and Social Change Communication
Key Theoretical Influences in Health Communication
What Health Communication Can and Cannot Do
Overview of Key Communication Areas
Health Communication in Public Health
Health Communication in the Twenty-First Century: Key Characteristics and Defining Features
Defining Health Communication
What are some of the similarities or differences of program implementation in health communication when compared to program implementation in other health care or public health fields of which you are aware? How do some of the suggestions and practical examples in this chapter relate to your
After reviewing the evaluation report section of this chapter, think of the outline of a potential evaluation report that is related to a health communication case study or program of which you are aware. List the categories your report should include.
Your communication team is establishing process indicators for a new Web site that focuses on increasing awareness of a vaccine-preventable childhood disease among parents and health care providers. The Web site includes sections for health care providers and parents (in both English and Spanish);
Think of recent health communication materials (print or online) you may have seen. Describe their content, key messages, graphic appearance, and intended audiences. Identify core questions of a potential focus group to pretest these materials with representatives of intended audiences.
If you completed questions 2 and 3 of the “For Discussion and Practice” section of Chapter Eleven, think of examples of core communication concepts, messages, channels, and tactics to address the issue of skin cancer prevention among Luciana and her peers.
Describe the key steps you would take to evaluate the costeffectiveness of two different tactics you are proposing to influence the behavior of young adults and therefore to reduce the use of drugs and alcohol consumption in this age group (for example, a mass media campaign targeted to consumer
Rank in order of importance and suitability all strategies you have developed for the previous question (for additional guidance on ranking key strategies, see the “Ranking and Selecting Communication Strategies” worksheet in Appendix A).
Using again the fictional example of Luciana in relation to skin cancer prevention among her peer group (see Box 2.1. as well as the discussion sections of previous chapters in Part Three), think of suitable communication objectives and strategies, and state them according to the methods and
Provide situations in which you would use qualitative research methods versus quantitative methods. List all factors that may influence your decision to use a specific research method.
Using again the fictional example of Luciana, the nineteenyear-old Italian woman who spends a lot of time at the beach and is unaware of the risk for skin cancer (see Box 2.1 as well as the previous chapter), list and discuss questions that need to be addressed as part of the situation analysis and
Imagine you are a health communication consultant who has been hired to develop a health communication plan. Identify the steps in your planning process using (a) a traditional, expert-led approach to planning and (b) a more participatory approach involving intended audiences and key
Luciana is a nineteen-year-old Italian woman who loves spending time at the beach and is unaware of the risk for skin cancer associated with prolonged sun exposure. (For additional detail on Luciana’s beliefs, behavior, and social context, see Box 2.1 in Chapter Two.) Apply the core definitions
Review Table 8.1, and describe a professional or personal experience in which any of the dos or don’ts in the table have influenced the process of establishing and preserving long-term relationships. Rank the dos and don’ts in the table in order of importance, and provide a rationale for your
A national nursing association launches a communication program to raise awareness of the reemergence of an infectious disease as well as recommended approaches to prevent it. Until then, the disease had been underestimated and underdiagnosed. In year one, the program’s primary audience
Review Table 7.2, and rank what in your opinion are the most important obstacles to clinician change. Explain your rank or dering, and relate any personal or professional experiences that may support your selection.
Can you think of an example in which a series of behavioral changes led to a health-related social change as the result of community engagement and mobilization? Describe the sequence of events as well as the specific changes that occurred at different levels of the community or society. You can
Do you have any personal or professional experience with community mobilization? Did you ever participate in a communitybased meeting or event? If yes, describe and apply key concepts from this chapter to your description whenever they are relevant.
Discuss your reaction to the Bingwa case study in Box 6.2. List all factors that in your opinion contributed to Bingwa’s change and rank them in order of importance. Use role-play to imagine a potential conversation on the same topic (STDs and their prevention) you may have with your peers or
When does PR become public advocacy? Provide examples of health-related public advocacy campaigns that you have noticed in recent news articles or broadcast programs
This chapter lists some of the key factors in designing ethical PR programs and also refers to existing guidelines. Share your reaction to each of these characteristics (see Table 5.3). Can you recall any example to which they may apply? Can you think of opposite examples? Is there anything else
Review Figure 4.1 and use five to ten adjectives to describe the style and communication approaches of physicians 1 and 2.Then discuss key factors that in your opinion influenced the mother’s decision in both scenarios.
In this chapter, personal selling is defined as one-on-one doorto-door engagement of intended audiences and the ability to sell one’s image and expertise. Discuss practical examples from your professional or personal experience or recent readings that illustrate these two definitions.
Maria is a forty-one-year-old Caucasian woman who is expecting her first baby. Eight weeks into the pregnancy, it becomes clear that she is likely to have a miscarriage. She really wants the baby and may be very upset at the idea of a miscarriage, especially because she fears she may not become
Describe the most common verbal and nonverbal clues that, according to your culture, age group, gender, family values, personal preferences, or others, may affect your satisfaction with health-related encounters and communications and prompt you or your peers to comply with the health care provider
In health communication, what are the major implications of the potential tension between patients’ health beliefs and desires? Can you provide a practical example or personal experience that illustrates how culturally and audience-competent communications can help address such issues?
Describe a personal experience with cross-cultural communications—for example, a health-related encounter with a health care provider from a different cultural or ethnic background or participation in research studies or programs that involved different groups or populations.
What is your reaction to the selection in this chapter about Lia Lee, a Hmong child? What (if anything) do you think should have happened differently?
Of the examples in this chapter of current issues that affect health communication practice, what do you consider the two most important issues, and why? Do you have any experience in addressing these issues or participating in health-related programs that focus on them? What, if anything, have you
In your opinion, what is the main benefit of using theoretical frameworks and planning models in health communication?Do you have experience with any theory-based health communication interventions? If yes, identify key learnings.
Select a theory addressed in this chapter, and use a practical example on a health issue of your choice to show how changes in health behaviors may occur according to the steps highlighted by the theory you selected. Box 2.1 provides a practical example on the diffusion of innovation theory. This
Did you ever participate in the development or implementation of a health communication campaign? If yes, what were some of the key learnings, and how do they relate to the attributes of health communication as described in this chapter?
3. Develop a social media policy for a high school or college athletics department that protects student-athletes’ freedom of speech and privacy rights but still maintains order, discipline, and proper public image of the school and athletics program.
2. Find a case related to any of the legal issues presented in this chapter. Brief the case and present it to the class.
1. Find a current event related to freedom of the press, free speech, privacy rights, defamation, right of publicity, copyright, or trademark. Summarize and explain how it relates to the legal issues presented in this chapter.
3. Discuss the problem of sex discrimination in sport media. What can be done to provide equal opportunity? What are the barriers to gender equity?
2. See how many examples you can find in the media of sport personalities’ use of nicknames, buzz words, or catch phrases. Discuss which ones are likely to be successfully trademarked and monetized.
1. Have each member of the group follow a sport media source for a week. Note how many legal issues are covered.
7. Are there justifiable reasons for hiring fewer women in sport organizations and sport media?
6. Fantasy sports are incredibly popular. Should fantasy sport providers be required to share revenues with professional athletes in the same way that those athletes benefit from television broadcast rights and use of their likeness in video games?
5. Should anyone ever be able to use another person’s name, image, or likeness for commercial purposes without their consent? Are the public interest, historical fact, and public domain exceptions valid?
4. Should there be a federal law creating a “right of publicity”? What would it look like?
3. Should media be prohibited from sharing private information that is protected by law? Examine the Bilney v. The Evening Star Newspaper Co. case. Was the court correct in deciding that student academic records can be published even though they are protected by the Family Educational Rights and
2. How does defamation law balance the freedom of the press and the right to privacy?
1. Why do sport media and sport figures have such an adversarial relationship? Is that good or bad for sport? Is it good or bad for media?
10. What laws protect women from employment discrimination?
9. What is the difference between a copyright and a trademark?
8. Who owns the rights to broadcasts of sporting events?
7. What tests are used to determine whether a company can use an athlete’s name, image or likeness associated with their commercial products?
6. What kinds of information are considered to be in the public domain?
5. What types of speech are protected under the First Amendment?
4. What is the difference between a right of publicity and a misappropriation of name?
3. How does state action impact an organization’s ability to discipline based on the content of speech?
2. What makes a person a public figure?
1. What is defamation and how do you prove it? What defenses does media have?
2. Form groups of three to five members. Each member should select a specific sport medium and examine its sport coverage for one week. Examine the amount and type of coverage of women’s sport as compared with coverage of men’s sport. As a group, discuss the amount of coverage given to each
1. Form groups of three to five members and select two or three key sociocultural issues prevalent in society. In each group, examine how these issues are characterized in the sport media. How do the sport media shape society’s beliefs and values in regard to these issues? What are the
5. What is the most pressing sociological issue in sport communication today?
4. How have sport media shaped your perceptions of athletes, coaches, and sport overall? Do your opinions and perceptions vary according to the medium or specific sport outlet?
3. What are ten key historical and contemporary events in sport that have sparked social change toward greater justice?
2. Is sport media coverage simply a reflection of society, or does it influence society’s beliefs? Use League of Denial and Game of Shadows as examples of the power of change.
1. How do the sport media help build national mythologies?
5. What are five current sociological issues in sport communication, and how have they been characterized in the media?
4. How do media stereotypes of minorities and females affect sport participation and sport coverage?

Showing 600 - 700 of 1030

Strategic Sport Communication 2nd Edition Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian - Solutions

Step by Step Answers