Strategic Sport Communication 2nd Edition Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian - Solutions

3. Identify five athlete-activists and pioneers and their contributions to sport and society.
2. What is nationalism, and how is it evident in the sport media?
1. What are the ramifications of biased media coverage?
3. Compile a list of sport communication books, trade publications, and research databases. How would you use these resources in your research?
2. Attend a sporting event and observe the media, the team, the fans, and other sport communication components. For each component, brainstorm and record research topics and potential research questions.
1. List several potential sport communication studies. What methodology would work best for each one? Why?
5. What are the strengths and weaknesses of some of the methodologies used to study sport communication audiences?
4. What are some fruitful topics for research in the social and historical areas of sport communication?
3. How do the Pew Research Center, the Poynter Institute for Media Studies, comScore, Nielsen, and other organizations approach and conduct research?
2. What is the research process? Describe the process, from creating a topic to producing the final product.
1. Think about sport shows (e.g., SportsCenter) and sport events (e.g., the Super Bowl).Why are ratings vital, and how do they fit into the Strategic Sport Communication Model?
5. What is the difference between primary sources and secondary sources, and how is each type used in a sport communication research proposal?
4. Why is a literature review important in sport communication research?
3. What are the primary differences between quantitative and qualitative research in sport communication?
2. What are the four types of research? Define and describe each one.
1. What is research, and why is it important in the practical and theoretical arenas of sport communication?
1. Select a sport entity and conduct a brief analysis of its presence on social media(e.g., Twitter, Facebook). What type of content is posted? What target audience(s)appear to be addressed? What do the posts say about the organization’s public relations strategies?
5. How can the use of social media result in a crisis situation? What recent sportrelated examples can you think of, and what were the results of these crises?
4. How might a crisis situation tarnish or enhance the image of a sport entity?
3. How do motives and level of involvement affect individuals’ perceptions? How do these factors influence sport public relations strategies?
2. What are some typical crisis situations in sport, and how can sport public relations professionals prepare to manage the media in these cases?
1. How can a sport-focused organization use the media to its advantage when communicating with its key publics?
5. What are the models of public relations, and how are they illustrated in the sport industry?
4. How should one prepare for a media interview? Why is such preparation instrumental in effective public relations? What is considered best practice during an interview?
3. What are the objectives of a crisis management plan? Why is a crisis management plan integral to protecting the overall image of a sport-focused organization?
2. What are the key elements of a press release?
1. How should sport public relations professionals cultivate relationships with the media?
1. Attend a sporting event and examine the manner in which sponsorship is used at the venue. How do the sponsorships seem effective or ineffective?
5. Why do consumers view brand ambassadors as being more authentic than traditional advertising?
4. Why do companies engage in sport sponsorship? Provide some examples of effective sport sponsorship.
3. How is an athlete’s image also a brand?
2. How do the challenges you identified in review question number two affect marketing decisions for sport organizations?
1. What affects consumers’ purchase behavior and intentions? Of the factors that affect consumers’ purchase decisions, which do you perceive as being most influential?Why?
5. Describe the concept of a brand ambassador.
4. What benefits do sport leagues and conferences gain from owning their own broadcast TV channels?
3. Why are celebrity athletes effective in advertising? What affects the selection of celebrity athlete endorsers?
2. What makes the sport product unique and challenging to market?
1. Why is sport effective in enabling advertisers to reach both mainstream and niche audiences?
1. Attend a sporting event. While in attendance, note the many ways in which new technologies affect communication mechanisms, as well as your overall experience of the event.
5. How can sport organizations use their websites, social media, and mobile technology in conjunction with one another?
4. How does the immediacy of the Internet provide an advantage to a sport entity?How might it be disadvantageous?
3. How do you personally use the Internet? How does this use compare with that of your friends and family?
2. How are new media and communication channels affecting sport communication?
1. How does one’s level of involvement with a sport product affect one’s online needs and desires?
5. What is the difference between searching online and browsing online?
4. How does the Internet differ from traditional media?
3. What factors contribute to a successful sport website?
2. What factors affect online sport communication?
1. What are the general needs of consumers when logging on to a sport website?
3. Watch SportsCenter and observe the content of the show and the anchors’ verbal and nonverbal gestures. What makes the show so popular?
2. Examine newspaper websites to determine their coverage of men’s and women’s sport. Your content analysis can include a determination of what sports are covered, how much focus is placed on women’s sport as compared with men’s sport, what links are provided, and the types of photos that
1. Examine the websites of local newspapers and television stations. How much sport coverage is included? How much convergence of media is evident in the content?How does the content differ from that of the outlet’s traditional means of communication?
4. Where do you get most of your sport news? Why do you prefer a certain media outlet over another one?
3. What are some of your favorite shows on ESPN? Why do you think it is such a successful network?
2. How has the Internet affected print sport communication, and how do electronic media outlets and their coverage of sport differ from those of print journalism?
1. In what ways does the “symbiotic relationship” between sport and the media affect print sport communication? How does it affect electronic communication?Provide examples.
5. How has sport on television evolved from the mid-20th century to the present?
4. Why are sports editors, directors, and other managers in the sport media known as gatekeepers?
3. How does the phrase “symbiotic relationship” apply to sport and the mass media?
2. What is corporate media consolidation, and how has it affected modern sport journalism?
1. What is meant by the convergence of media in this era?
3. Describe your sport leadership communication style. How do you lead? Which style do you like to experience when you’re a follower? What about when you’re a leader?
2. Reflect on your career ambitions. Where do you hope to be in the next decade?Then list five people who hold jobs similar to what you hope for. Contact these five people and ask them to define the term sport leadership. What are the similarities and differences in their definitions? How is
1. Select a sport organization and determine its organizational chart. What is the organization’s chain of command? Choose a couple of departments in the organization and identify the span of management for each departmental manager. Is authority in the organization centralized or decentralized?
5. Of the four situational supervisory styles of leadership communication, which would you consider your dominant style? Your backup style?
4. There are numerous definitions of leadership. Do you disagree with any of the leadership definitions discussed in this chapter? If so, why? Are there other definitions of leadership that you prefer? Why? What is your definition of sport leadership?
3. Why is sport leadership addressed in a chapter on organizational communication in sport?
2. How has the structure of some sport organizations evolved over the years, and how has this evolution affected communication within these organizations?
1. How are interorganizational communication in sport and intraorganizational communication in sport similar? How do they differ? How have both been affected by new technologies?
5. What variables affect leadership communication styles, and how are these variables manifested in sport organizations?
4. What are the three categories of communication forms in sport organizations?
3. How does the culture of a sport organization affect—and how is it affected by—communication in the organization?
2. What are the five organizational principles on which sport organizations are designed and structured?
1. What are the three major elements and the three key features of a sport organization?
2. Select a sport-related article about a topic that has been in the news over the past month. The topic should involve an aspect of either mediated or unmediated interpersonal communication, and the article can come from an online or print publication (e.g., local newspaper, ESPN The Magazine,
1. Suppose that you have just accepted an entry-level position in the sales department of a professional sport franchise. With this position in mind, rank the key skills of interpersonal communication in sport from 1 to 14 in order of importance. Then explain why you believe the top two are the
5. Which do communicators in the sport industry use more often—mediated interpersonal communication or unmediated interpersonal communication?
4. Of the skills related to effective interpersonal communication in sport, which would you consider most important? Please explain your answer and provide examples to support your argument.
3. What are some positions in sport communication or sport management that require minimal or cursory interpersonal interactions?
2. Why is it necessary for interactants in the sport industry to be competent in interpersonal communication?
1. As you contemplate your career in the sport industry, do you consider one of the three forms of personal communication to be more important to sport professionals than the other two? Why or why not?
5. What qualities make for effectiveness in interpersonal sport communication?
4. What are the essential elements in the process of interpersonal sport communication?How do they relate to each other?
3. What are the characteristics of small-group communication in sport? Why is it included in the discussion of interpersonal sport communication?
2. What are the differences between mediated and unmediated interpersonal communication in sport? As part of your answer, provide an example of each.
1. Beyond intrapersonal communication, what form of communication is used most often in sport? What is the definition of that form of communication?
2. Interview a local sport media professional (e.g., broadcaster, blogger, sports information director, media relations assistant). Focus on finding out which aspect of communication he or she uses most often, and least often, in a typical workday.
1. List five career opportunities in each of the three main components of the Strategic Sport Communication Model. Select one of these careers and list how job opportunities associated with it may have shifted over the past decade as a result of changes (e.g., technological developments) in the
5. In your prospective career, which segments of the three major SSCM components do you think you will use least often? Why so?
4. Which components of sport communication are used most often, and which have been most affected by technological advancements over the past few years?
3. In what ways have various academic disciplines influenced the development of the Strategic Sport Communication Model?
2. What differences exist between communication in sport, communication in a sport setting, and communication through sport?
1. In what ways have communicators (people) in sport organizations become similar to communicators at sport media outlets in recent years?
6. What are the major components of the Strategic Sport Communication Model, and how does it relate to the sport communication process?
5. How do conceptual frameworks for communication help us understand sport communication? What are the more popular theories used by sport communication scholars?
4. In the field of sport communication, how do people create meaning through interaction?
3. In what way is sport communication a process, and what types of people are involved in the sport communication process?
2. What are the major contexts of sport communication?
1. What are the genres on which sport communication is based?
2. Who are some of your favorite sport journalists and reporters, and why? How has convergence affected sport journalists’ jobs? Include examples of reporters who work for multiple outlets and media; also discuss how roles and responsibilities have changed from the golden age of sport to today.

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Strategic Sport Communication 2nd Edition Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian - Solutions

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