As Gatorade sharpens its marketing focus on athletes, should it vary its packaging for different distribution channels

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As Gatorade sharpens its marketing focus on athletes, should it vary its packaging for different distribution channels or different sports?Explain your answer.

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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