1. Describe some of the managerial skills that Ken Grossman possesses in successfully leading Sierra Nevada.
2. How are the breweries increasing the firm’s sustainability?
3. How does Ken Grossman motivate his employees?

Sierra Nevada is now building another brewery in Mills River, North Carolina. This is a challenge to Grossman’s management style because he is very involved in the day-to-day operations of the brewery. The decision to expand was not merely driven by economic impetus, but also by environmental concerns. The new brewery will reduce the emissions the company creates in distribution. To know people in the company on a personal level and establishes a mutual loyalty.