Question: 3. The Gap has been doing business for more than 30 years. Over this time, with its stores, clothing products, and advertising, The Gap has

3. The Gap has been doing business for more than 30 years. Over this time, with its stores, clothing products, and advertising, The Gap has built considerable brand equity. Discuss the types of brand equity The Gap has built among various consumer segments. Is The Gap vulnerable to losing this equity? What can The Gap do to protect its equity?

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