Question: 4. Create an associative network of your knowledge about Barnes & Noble. How did you acquire this knowledge? What might activate that knowledge structure? How

4. Create an associative network of your knowledge about Barnes &

Noble. How did you acquire this knowledge? What might activate that knowledge structure? How can marketers activate your knowledge structure? What parts of your knowledge structure are most likely to influence your decision to visit a Barnes & Noble store? What parts are most likely to influence your decision to go to the BarnesandNoble.com Web site?

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