Question: Behavioural targeting techniques give marketers access to a wide range of information about a consumer by telling them what websites they visit. Do you believe
Behavioural targeting techniques give marketers access to a wide range of information about a consumer by telling them what websites they visit.
Do you believe this ‘knowledge power’ presents any ethical problems with regard to consumers’
privacy? Should the government regulate access to such information? Should consumers have the right to limit access to these data?
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