Question: Behavioural targeting techniques give marketers access to a wide range of information about a consumer by relaying websites he or she visits. Do you believe

Behavioural targeting techniques give marketers access to a wide range of information about a consumer by relaying websites he or she visits. Do you believe this “knowledge power” presents any ethical problems with regard to consumer privacy? Should the government regulate access to such information? Should consumers have the right to limit access to these data?

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