Question: Behavioral targeting techniques give marketers access to a wide range of information about a consumer when they tell them what Web sites he visits. Do

Behavioral targeting techniques give marketers access to a wide range of information about a consumer when they tell them what Web sites he visits. Do you believe this knowledge power presents any ethical problems with regard to consumers privacy? Should the government regulate access to such information?

Should consumers have the right to limit access to these data? L01

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