Question: Interview an appropriate person at a large and at a small organization and ask each to identify purchase situations that could be described as straight

Interview an appropriate person at a large and at a small organization and ask each to identify purchase situations that could be described as straight rebuy, modified rebuy, and new task. For each organization and purchase situation, determine the following:

a. Size and functional representation of the decision-making unit

b. The number of choice criteria considered

c. Length of the decision process

d. Number of vendors or suppliers considered

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