Describe how brand extensions can be a useful means of introducing a new product into the market

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Describe how brand extensions can be a useful means of introducing a new product into the market as compared to building a new brand “from scratch.”

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:50 AM

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Describe how brand extensions can be a useful means of introducing a new product into the market

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Consumer Behavior

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