Go to www.tvguide.com . On the opening webpage, how many ads (including pop-ups) do you notice? Compare
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Go to www.tvguide.com. On the opening webpage, how many ads (including pop-ups) do you notice? Compare and contrast the approach of each ad to exposure, attention, and interpretation. Comment on how the consumer goes through these steps when being exposed to each ad. Provide an illustration of your description.
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There are at least five ads on the opening webpage of www tv guide com including pop ups The approac...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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