Question: Go to www.tvguide.com . On the opening webpage, how many ads (including pop-ups) do you notice? Compare and contrast the approach of each ad to

Go to www.tvguide.com. On the opening webpage, how many ads (including pop-ups) do you notice? Compare and contrast the approach of each ad to exposure, attention, and interpretation. Comment on how the consumer goes through these steps when being exposed to each ad. Provide an illustration of your description.

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