The Internet provides ready access to secondary market information but is also a portal to an almost

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The Internet provides ready access to secondary market information but is also a portal to an almost limitless store of primary information via social networking sites, message boards, chat rooms, email questionnaires, newsgroups, and website registration forms. What are some specific drawbacks of each of these methods for obtaining primary information from customers?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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