1. Describe in detail how Massine Bouzerar has gone through the consumer behaviour purchase-decision process, from need recognition to purchase decision. What do you think was Massine’s final choice?
2. Is Massine Bouzerar likely to experience cognitive dissonance? Why or why not? What factors will determine whether cognitive dissonance is more likely?
3. What impact does the “salesperson” have on the purchase decision? (There are three salespeople involved here, even though only one is a salesperson by occupation.)