Question: What should John Wilson do? Prepare a specific action plan and justify your suggestions. John Wilson has recently taken over the family business, Wilsons Family

What should John Wilson do? Prepare a specific action plan and justify your suggestions.

John Wilson has recently taken over the family business, Wilson’s Family Restaurant, from his father, Mark. Sales have been slowly declining, and he has just heard that a national chain, Swiss Chalet, was planning to open a location near his business. John is faced with deciding what actions he should take to mitigate further sales losses.

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This is a very open case but it addresses a common situation faced by many small businesses the entry of new competition into their market and often larger very formidable competition John has a numbe... View full answer

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