Question: Price customization involves setting prices based on differences in customers and how they use the product or service and when and where the offering is
Price customization involves setting prices based on differences in customers and how they use the product or service and when and where the offering is used. Give several examples of how price could be customized in each of the following situations:
a. Concert tickets
b. Car rental
c. Management consulting services
d. Restaurant meal
e. Airline travel
f. Internet service provider (ISP)
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