Assume you are the marketing director for Perfect Seasons, a new line of cookware designed by a

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Assume you are the marketing director for Perfect Seasons, a new line of cookware designed by a famous celebrity chef. In about 200 words, describe how you would use the chef’s reputation to accomplish the differentiation  elements of this new product line’sbrand.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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