Digital marketing strategist, angel investor, and best-selling author Jay Baer published an e-book, The Best of Twitter 20 that presents 22 Twitter interviews (twitterviews) he conducted with social media luminaries. The experts, to whom Baer posed 20 questions in no more than 140 characters within approximately 90 minutes, include Joseph Jaffe, Gary Vaynerchuk, Spike Jones, and Amber Naslund.

Your Task. Search for a phrase such as Baer and The Twitter 20. Visit Baer’s blog Convince&Convert, download the free e-book, or read it online. You can also access the individual links on Baer’s website, taking you directly to the social media expert of your choice. Study the twitterviews. Then, if your instructor directs, team up for a role-play, in which one student acts as the interviewer and the other plays the interviewee. The roles can be switched after a while. Prepare at least five concise career-related questions that you will convert into tweets. In turn, your counterpart will tweet back his or her answers. If you don’t want to use a live Twitter feed, type up your tweets in a word processing program that will allow you to count characters. You can model your list of tweets on Baer’s transcript format.