Question: This case is real. | helped Dee formulate the idea for her blog. When she ran into trouble, I introduced her to Don Gray (who

This case is real. | helped Dee formulate the idea for her blog. When she ran into trouble, I introduced her to Don Gray (who really exists and who does provide such consulting services). Dee does not work in the pharmaceutical industry, but the dynamics of her actual industry are nearly identical.

She does provide marketing communication to a 450-person sales force.

LO.1

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