Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how

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Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase.

a. Performance risk

b. Compensatory decision rate

c. Non compensatory decision rate

d. Decision heuristic

e. Conversion rate

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:44 AM

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Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how

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