The salient or important attributes about a particular product that consumers use to make product evaluations are

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The salient or important attributes about a particular product that consumers use to make product evaluations are called

a. Attribute set

b. Effective components

c. Evaluative criteria

d. Psychological decision rules

e. Situational factors

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:44 AM

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The salient or important attributes about a particular product that consumers use to make product evaluations are

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