Several social trends were discussed in the chapter. For each of these trends, choose a retailer or

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Several social trends were discussed in the chapter. For each of these trends, choose a retailer or service provider that you believe has seized the moment by grasping the importance of the trend and successfully marketing to its customers as a result.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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