The shift of population from rural to urban areas in countries such as India helps global marketers

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The shift of population from rural to urban areas in countries such as India helps global marketers by:

a. Decreasing pollution.

b. Simplifying the supply chain needed to make goods and services available.

c. Increasing the human development index.

d. Decreasing competition for intellectual capital.

e. Increasing non-material GDP output.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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