What is brand equity? Describe the strategies marketers could employ to increase the value of their brand

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What is brand equity? Describe the strategies marketers could employ to increase the value of their brand equity.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:19 AM

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What is brand equity? Describe the strategies marketers could employ to increase the value of their brand

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Brand equity is the intangible value of a brand or the set of asset...View the full answer

Marketing

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