1. Explain the role of ARM as a supplier in the chip value chain. 2. What are...

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1. Explain the role of ARM as a supplier in the ‘chip’ value chain.

2. What are the strengths and the weaknesses of ARM’s business model compared with Intel?

3. In which end-user application market should ARM strengthen its relationships to potential partners, and how?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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