1. What could be De Beers motives for making this forward integration into the retail and consumer...

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1. What could be De Beers’ motives for making this ‘forward integration’ into the retail and consumer market?

2. Is it a wise decision?

3. How should De Beers develop its internet strategy following this ‘forward integration’ strategy?

4. Would it be possible for De Beers, with its branded diamonds, to standardize the international marketing strategy across borders?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 10, 2018 05:48 AM

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1. What could be De Beers motives for making this forward integration into the retail and consumer...

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1 Of course De Beers has looked at the enormous profits in the retailing se...View the full answer

Global Marketing

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