How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? Which

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How does management’s orientation (e.g., ethnocentric, polycentric, or regiocentric)

correlate with decisions about sales force nationality? Which other factors affect sales force composition?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?
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How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? Which

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