What are the dangers of translating questionnaires (which have been designed for one country) for use in

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What are the dangers of translating questionnaires (which have been designed for one country) for use in a multi-country study? How would you avoid these dangers?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:56 AM

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What are the dangers of translating questionnaires (which have been designed for one country) for use in

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