As a consumer, what logistics attribute is most important to you: speed, predictability, cost, or quality? Discuss

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As a consumer, what logistics attribute is most important to you: speed, predictability, cost, or quality? Discuss which are relatively more important to you and why.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:24 PM

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As a consumer, what logistics attribute is most important to you: speed, predictability, cost, or quality? Discuss

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International Marketing

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