Gifts should always be chosen with great care. An ideal gift is one that represents the givers
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Gifts should always be chosen with great care. An ideal gift is one that represents the giver’s own culture while being sensitive to the recipient’s. For example, a Finn may give a Suunto compass to a Saudi business partner (to help him determine the direction for daily prayers). Some gifts are not suitable: clocks or other timepieces are symbols of death in China, while handkerchiefs symbolize tears in Latin America and Korea. What can a company do to culturesensitize its staff?
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International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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