Jack Daniels whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking
Question:
Jack Daniel’s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How can they interpret the values of the brand to be more approachable in a culture like China?
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Interpreting and translating American values into a culture like China can be a complex process due to cultural differences To make the brand more app...View the full answer
Answered By
Ankur Gupta
I have a degree in finance from a well-renowned university and I have been working in the financial industry for over 10 years now. I have a lot of experience in financial management, and I have been teaching financial management courses at the university level for the past 5 years. I am extremely passionate about helping students learn and understand financial management, and I firmly believe that I have the necessary skills and knowledge to effectively tutor students in this subject.
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Related Book For 
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ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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