Using a range of training tools to webbased activities and exercises, programs cover such topics as intercultural

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Using a range of training tools to webbased activities and exercises, programs cover such topics as intercultural adaptation, recognizing differences in communication styles, negotiation strategies, and practical information aspects of business and daily life. Is that too much?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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