Some exporters report that they value above all the broad exposure afforded through exhibiting at a trade
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Some exporters report that they value above all the broad exposure afforded through exhibiting at a trade show, regardless of whether they are able to sell directly at the event. Comment on this philosophy.
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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