Explain in your own words the difference between demand management and capacity management. Give at least two

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Explain in your own words the difference between demand management and capacity management. Give at least two examples of each one. For group work, students could provide examples of how companies they worked for used capacity and demand management.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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