Recently, a number of restaurants have shifted some of their promotional budget from advertising to public relations.

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Recently, a number of restaurants have shifted some of their promotional budget from advertising to public relations. What benefits does public relations offer that would make the restaurants spend more?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Recently, a number of restaurants have shifted some of their promotional budget from advertising to public relations.

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There are several benefits that public relations PR offers which might incentivize restaurants to spend more of their promotional budget on it 1 Incre...View the full answer

Marketing For Hospitality And Tourism

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