How would you ensure a representative focus group?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 08:58 AM

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How would you ensure a representative focus group?

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Two ways in which the focus groups can be misused is in yes grou...View the full answer

Marketing Research An Applied Orientation

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