Divide the class into teams of five. Each team should select a different retailer (services are OK

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Divide the class into teams of five. Each team should select a different retailer (services are OK for mystery shopping). Two members of the team should prepare a list of 10 to 15 questions to be answered. The remaining three members of the team should become mystery shoppers with the goal of answering the questions created by the team. After the shopping is complete, the team should combine its findings and make a report to the class.

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Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

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