Go online and search for examples of marketing research reports. Examine the reports. What commonalities do they
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Go online and search for examples of marketing research reports. Examine the reports. What commonalities do they have in terms of the sections the authors have created? Look at the sections carefully.
What types of issues were addressed in the introduction section and the method section? How did the authors organize all of the information reported in the results section? How are recommendations different than conclusions?
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