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Review the sociocultural trends in Exhibit 3.7. What other trends could be added to the list? What trends are specific

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Review the sociocultural trends in Exhibit 3.7. What other trends could be added to the list? What trends are specific to your generation that cannot be universally applied to all Americans?

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EXHIBIT 3.7 Trends in the U.S. Sociocultural Environment Demographic Trends Aging of the American population Increasing population diversity, especially in the number of Hispanic Americans Increasing number of single-member/individual households Increasing number of single-parent families Decline in the teen population (as a percentage of the total population) Population growth in Sun Belt states Increasing immigration (legal and illegal) Increasing number of wealthy Americans

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Additional Sociocultural Trends Digital Transformation Increased reliance on digital technology and the internet for communication shopping and entertainment Mental Health Awareness A growing awarenes…View the full answer


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Marketing Strategy

Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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Question Details
Chapter # 3- Collecting and Analyzing Marketing Information
Section: Exercises
Problem: 3
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Question Posted: September 02, 2023 07:32:44
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