Using the brand attribute framework in Exhibit 7.1, construct an overall branding statement about yourself. How would others, especially potential employers, look at your brand? What areas do you need to improve? Does your brand answer key questions or create questions about your abilities?

EXHIBIT 7.1 Potential Brand Attributes Alliances Employees Endorsers People Events Branded Ingredients Other Brands BRAND Things Causes Company Extensions Places Third-Party Endorsements Country of Origin Channels