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Review the steps in the AIDA model. In what ways has promotion affected you in various stages of this model?

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Review the steps in the AIDA model. In what ways has promotion affected you in various stages of this model? Does promotion affect you differently based on the type of product in question? Does the price of the product (low versus high) make a difference in how promotion can affect your choices? Explain.

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The AIDA model Attention Interest Desire Action is a classic framework in marketing and advertising that outlines the stages a consumer typically goes …View the full answer


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Related Book For  answer-question
Marketing Strategy

Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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Question Details
Chapter # 6- The Marketing Program
Section: Questions for Discussion
Problem: 4
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Question Posted: September 03, 2023 02:20:33
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