1. The first question asks how Organic Valley has differentiated its product offerings from traditional dairies. 2....

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1. The first question asks how Organic Valley has differentiated its product offerings from traditional dairies.

2. The second question asks how Organic Valley has benefited from changing attitudes of the health conscious consumer toward food products.

3. The third question asks why a growing market of consumers is willing to pay more for organic foods.

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Marketing Express

ISBN: 9780538466813

4th Edition

Authors: William M. Pride, O. C. Ferrell

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