1. The first question asks why Lonely Planet is a global success. 2. The second question asks...

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1. The first question asks why Lonely Planet is a global success.

2. The second question asks students how the Lonely Planet has been able to provide and market guidebooks that are useful across languages and cultures.

3. The final question asks how Lonely Planet guidebooks could help marketers develop effective marketing strategies in targeted foreign markets.

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Marketing Express

ISBN: 9780538466813

4th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: May 31, 2018 03:36 AM

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1. The first question asks why Lonely Planet is a global success. 2. The second question asks...

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Marketing Express

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