Question: 1. The first question asks why Lonely Planet is a global success. 2. The second question asks students how the Lonely Planet has been able

1. The first question asks why Lonely Planet is a global success.

2. The second question asks students how the Lonely Planet has been able to provide and market guidebooks that are useful across languages and cultures.

3. The final question asks how Lonely Planet guidebooks could help marketers develop effective marketing strategies in targeted foreign markets.

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