Question: 1. The first question asks why Netflix rent-by-mail distribution strategy provided a competitive advantage over traditional brick-and-mortar video rental competitors. 2. The second question asks

1. The first question asks why Netflix rent-by-mail distribution strategy provided a competitive advantage over traditional brick-and-mortar video rental competitors.

2. The second question asks what technological innovations might strengthen or threaten Netflix’s distribution practices.

3. The third question asks how much channel power do you think Netflix has and why is this important.

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1 The economics of rentbymail gave Netflix a competitive advantage over rivals that had high overhea... View full answer

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