1. The first question asks why Netflix rent-by-mail distribution strategy provided a competitive advantage over traditional brick-and-mortar...

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1. The first question asks why Netflix rent-by-mail distribution strategy provided a competitive advantage over traditional brick-and-mortar video rental competitors.

2. The second question asks what technological innovations might strengthen or threaten Netflix’s distribution practices.

3. The third question asks how much channel power do you think Netflix has and why is this important.

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Marketing Express

ISBN: 9780538466813

4th Edition

Authors: William M. Pride, O. C. Ferrell

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